Tag Archive for target: women

target: women

i have been feeling like a bit of a bummer these days, so anything that makes me smile is much appreciated. thanks to one of my favorite blogs, gaycondo, i have been introduced to the hilarity that is sarah haskins’ “Target: Women” videos. she serves up brilliant comedic analyses on how the media, advertising specifically, targets women in bizarre and sometimes downright insulting ways.

this is familiar territory for me, as i think about this quite a bit, but sarah brings up some things i never really thought about before, like why birth control is sold as period control and not, um, BABY REDUCER. i guess it never occurred to me as a gay lady who takes birth control to control her periods (they are about 9-10 days otherwise) that most women who take the stuff do so to stay kidfree. with all the sexuality on tv, this is just kind of appalling. women have sex! FOR FUN!

here is the birth control video. it’s LOL funny, so watch at work with caution.

this one on chick flicks had joe and i both in hysterics over “friend-o’s” alone.

and finally, this one made me laugh a lot…

because it’s true, then days later i heard about this:

Splendafiber
splenda with fiber!!! fiber in your artificial sweetener. talk about a target audience.

 

of course you know, however, i WILL be purchasing this. i love a little extra boost of fiber. i’ll let you know how it works.

down UNDER

this might be my second post titled that. LOL.

anyway, as if we needed another reason why australia is so much more awesome than the usa, check out this commercial michael k. posted on Dlisted yesterday:

banned in the usa, of course! this is the kind of marketing genius we need. it’s a BIG FRIENDLY BEAVER. hillllarious!

anyway, speaking of beavers…

well, wait, i know most of you are waiting with bated breath (haha) for me to speak out on the recent injustice of Proposition 8 passing in my state of CA, but truthfully so many of my great blogging colleagues have spoken up so eloquently on the subject, i just don’t feel it necessary just now. i’m sure it will come up again because this is shaping up to be THE topic and THE civil rights issue of our time, but my sadness and anger has, through all the marching i have done (and will continue to do starting this saturday), turned into hope, real hope and pride in my community. it just doesn’t seem to warrant a rant at this time.

BUT, i will take you on a small mini-rant regarding another injustice.

moist wipes.

first of all, let me be clear, i am part of the faction of society that hates the word “moist.” god almighty, do i hate it! i also never thought i would buy moist wipes. i have friends who always have a pack of moist wipes or baby wipes by their toilets and i would just think to myself, “really? triple-ply paper is not enough, huh? gotta have a wet bum, huh? i don’t get it.” add that to the fact that one of my main pet peeves, as you may know, is to be damp in any way unless i am showering or swimming, and there you have it.

well, as we are all aware, life tends to take one on different journeys and minds and hearts can always be changed. as it turns out, wipes are great to have around for pre- and post-sex freshening. at my work (oh yeah, i work at a sex shop now. more on that later. maybe.) we have things called like SexxNaps or CumCleen, but truthfully unless they are anti-bacterial and being used to clean toys and such, plain baby wipes or moist wipes do the job and are way cheaper. so, yeah, even though usually i like things with sex-related names or that smell like mango or have a specific purpose and snappy packaging (i am an ad executive’s dream), i have been feeling pretty thrifty lately, so i decided to head out to the local target for this wipe expedition.

i don’t usually buy generic brand products. i know it’s RIDIC and wrong, but i am a 27 year-old woman that has grown to know and love her Opti-Free brand contact lens solution and i know the CVS brand says “compare to Opti-Free” on the side and costs half the price, but i do not care! well, for some reason, i tend to make many exceptions to this when it comes to target brand. i don’t know if it’s because it is a name i trust or if it’s the clean, appealing packaging, or even the quirky commercials, but i feel okay with target brand.

as further evidence that i am rapidly turning into a memaw, my new favorite thing is reading ingredients and comparing prices on EVERYTHING, even wet wipes. as i did this, i discovered that the target brand actually seemed to have the fewest confusing ingredients (hydrogenated oils are in some of the other brands. i know they won’t clog my arteries from there, but still, do i want to rub them on my precious gem? not really) and were (duh) the cheapest. i decided to then check out some of the ones that are made specifically for women. this makes no sense, as the products are essentially the same, but i tend to be drawn to products for women. my old roommate ashlee made so much fun of me the time i got athlete’s foot from standing in the salon all day and bought anti-fungal foot creme for women. what? it was purple and had extra moisturizers! and she still stole it and used it all when she needed it. anyway, in doing this comparison between the wet wipes, i discovered that the target brand wipes for women have the same ingredients, fewer wipes, yet are more expensive than the general ones! and the packaging is far-less user-friendly! very upsetting indeed.

i mean, we all know these “for women” products are a ploy, even i know that, but i guess i expected better from the normally fine value that is target generics. i almost purchased cottonelle, always, or even loves baby wipes in protest, but in the end the low low price, simple ingredients, and e-z pop box of the target brand wet wipes won me over. maybe i will say “screw the man” and refill the box with unscented baby wipes when i’m done with them.

they say it’s the small victories.